Since the riot that occurred last Saturday in London, RIM over BlackBerry Messenger services (BBM) was blamed for violent acts are considered smooth the looters and demonstrators.Fuel into a means of communication most often used for organizing the action.
This of course resulted in the declining reputation of the BlackBerry directly. BlackBerry 'wounded',as an expression issued by Jonathan Akwue,director of marketing firm Engine Group.
"They are blamed for the unrest,although this does not make sense. They are not the cause of the riots of London,"said Akwue as quoted by Bloomberg,on Wednesday (08/10/2011).
In the realm of cyberspace,including on Twitter and Facebook,the mention (mention) fuel services associated with the London riots numbers rose dramatically by 300 fold. The comparison? according to researchers from Brandwatch,a third judge it negatively,and only 3% were judged positive.
BlackBerry devices to fuel its services become a favorite tool among teenagers in England, where a third have such smart phones. Although RIM has expressed readiness to cooperate with the police in providing information, but this has not been able to fully restore the reputation of BlackBerry 'tarnished'.
"RIM is facing major challenges in the management of reputation because they relate closely to their own user base," said Akwue.
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