Digital two-day business world is digemparkan this news: Internet giant, Google Inc..,Buy Motorola Mobility worth U.S. $ 12.5 billion on Monday, August 15, 2011. The move was none other than to satisfy their ambition to win the competition the smart phone business,after success with Android programs in a number of product partners.
Financial Times, the deal makes Google have direct access to more than 17 thousand patents held by Motorola and 7,500 other patents that are still in the process. This is a great asset for Google to struggling with Apple, Microsoft, Oracle, and others in the face of legal disputes related to control of copyright in computer technology and communications.
Larry Page, Google co-founder, is optimistic that a deal with Motorola Mobility will provide a super power for the development of Android. Google's software creations are a mainstay number of products renowned smart phone that competes with Apple Inc. and RIM,namely Samsung,HTC, LG and others.
With this latest deal, Google now has a powerful weapon to enter the smart phone market. According to BBC news stations, the contract was made Mobilty Motorola's stock price on Wall Street on Monday afternoon local time,soared 56 percent to U.S. $ 38.13 per share. But Google's stock price actually fell 1.8 percent.
100 companies
Before annexed Motorola Mobility,Mashable notes, Google has bought at least 100 companies in the past 10 years. Some of them are start-up company, which already has its own community.
In addition, Google also bought a number of enterprise applications and software maker, which allows Google to dominate the field of information technology.
Here are 10 companies purchasing Google's most expensive ever undertaken, quoting from Mashable notes:
10. dMarc Broadcasting: U.S. $ 102 million
9. On2 Technologies: U.S. $ 133 million
8. Slide.com: U.S. $ 182 million
7. Admeld: U.S. $ 400 million
6. Postini: U.S. $ 625 million
5. ITA Software: U.S. $ 700 million
4. AdMob: U.S. $ 750 million
3. YouTube: U.S. $ 1.65 billion
2. DoubleClick: U.S. $ 3.1 billion
1. Motorola Mobility: U.S. $ 12.5 billion
Purchase of Motorola is the latest and most expensive acquisition does Google. Before annexed, Motorola is only one of 39 company mobile phone makers who use Google's Android operating system.
Google is expected to increasingly compete with Apple, which currently dominate the mobile phone market with its iPhone. Although the iPhone rule the mobile market, the Android recorded still control the market in mobile phone operating system.
So, what did the competitors Motorola?
As is known, has been also used in a number of Android phones, including Samsung, HTC, Sony Ericsson, and LG. However, even though Google has now got his own cell phone, the mobile phone manufacturers were not worried and expressed its support for Google's move to annex Motorola.
The problem, whether that support will still be given in the next few years?
During this time, the companies have sold millions of phones based on Android. Some analysts estimate the purchase of Motorola can loosen Google's relationship with the mobile phone manufacturers which has become their partner.
So far, they have helped Google dominate the operating system market. Android recorded is the most widely used operating system in the world, beat the IOS's iPhone and Nokia's Symbian.
"They can not be too enthusiastic, when finally realized they were no longer partners but will compete with Google," said Michael Gartenberg, research director at technology research firm Gartner, told the New York Times. "As with anything Google twist the words, they will still compete."
What else?
Having had the operating system, have an application, content, and its ecosystem, and now own mobile devices; what more targeted Google?
According to Surya Dolly Multiply Wisaka from Indonesia, the acquisition of Motorola's Mobility by Google to make his belief in the strategic sense of the four pillars of e-ecosystem increasingly evident. The definition is access, terminal / device, content, and applications.
"I personally was not so surprised when Google bought the Motorola Mobility," said Dolly. "As a fellow American company, is very reasonable if Google and Motorola together. They both need each other. "
Dolly assess the Motorola Mobility - as a business unit of Motorola - in desperate need of shade platform that truly ready to arm the operating system in their devices. While Google need devices that can be "fried" to be more competitive in the market.
"Without Google's awkward doing this breakthrough because it does not want to experience the fate like Nokia that eventually no longer competitive for the class of smartphones," said Dolly.
With the business model of Android as it is today, said Dolly, Google was still not satisfied because they still want more features and add-ons to complement the ecosystem they have created.
In terms of applications and content, Google has menggurita. Starting from the search engine,Gmail, blogs, media content (YouTube), to have their social media-created, although they have not managed to control 100 percent. Less remained devices. While the Android platform is already meraksasa, Google still has no hands to grip the device market.
Worth a thumbs up-or part of their strategy to anticipate the threat of the above - Google keeps to its commitment to continue to make Android available as open source and can still be used by other mobile phone manufacturers.
And what about the other pillars: access?
Believe it or not, said Dolly, there is a possibility Google would acquire access to players, in this case is a telecommunications company. "Let us wait on the game
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